POSTED ON 12/07/2022

Metaverse Fashion Week 2.0 will introduce a supermodel avatar ambassador. Decentraland community member Tangpoko is dubbed a supermodel because, unlike regular Decentraland avatars she has her own custom designed body — whether it’s down to avatar genetics or the metaverse equivalent of cosmetic enhancement, her enviable curves would give Kim Kardashian a run for her money. Or her Mana (FNI Mana is the DCL currency).

Miami Fashion Week will also participate with an activation and runway shows on the rooftop of its recently inaugurated “L’Atelier" in Decentraland’s Luxury Fashion District. In that the resortwear focused Miami Fashion Week is an IRL event officially recognized by the American fashion’s governing body, the CFDA, (Missoni made a guest appearance in its June 2022 edition) this is another step towards Metaverse Fashion Week’s gaining a more mainstream appeal.

While the Metaverse Fashion Week lineup will not be announced until January 2023, returning partners already unveiled are Threedium 3D/AR Commerce Engine, Boson Protocol that allows digital tokens to be redeemed for physical items and DressX, world’s largest retailer of digital fashion. The event will feature a reality show component — a runway event involving Barth, a winner of HBO’s “The Hype” where streetwear designers compete for supremacy.

For the inaugural Metaverse Fashion Week in March this year, Decentraland hosted digital spaces and events from traditional luxury brands including Tommy Hilfiger, Selfridges, Paco Rabanne, Hogan and Philipp Plein alongside those by digital natives DressX, Auroboros and Republiqe.

Decentraland is building an advisory board of curators to select participating designers. Board members include the Institute of Digital Fashion and The Fabricant. Pre-registration for the public is now open. Brands, designers and retailers interested in participating in MVFW23, can apply here.